Social Media Management
The Customer: VermiGold™ produces commercial quantities of high-quality NASAA certified biostimulants and fertilisers, extracted directly from worm beds. Their products are suitable for use in the agriculture, horticulture, viticulture sectors and in home gardens.
The Brief: VeriGold™ have developed one of the largest vermicast farms in Australia, with a pure high quality product. With so much time going into production, social marketing efforts required attention. That's where we stepped in and now provide compete social media management for them in conjunction with the team. We designed a purpose driven marketing campaign using the HESEC Structure - (Humanise, Educate, Solve, Entertain, Convert) framework to guide the content creation moving forward.
We developed a look and feel for all photography, video and graphic assets which keeps a low contrast look with deep greens and bright yellows to match the brand.
A key aspect of our social media compaign is to share customer success stories from farmers working with VerimGold™, this not only provides assurance to potential customers however also educates them in how others are operating.