Social Media Marketing Management
Everything you need to know about outsourcing your social media marketing to an expert in Adelaide.
There are four different services to consider when taking on someone to help manage your social media marketing in Adelaide, they are:
1. Social Media Strategy
2. Social Media Management
3. Social Media Content Creation
4. Social Media Advertising
Social Media Strategy
A well thought out social media strategy forms the foundation of any successful social media campaign, it’s about creating a roadmap to achieve your business objectives through social media platforms. When you outsource social media strategy, an expert will work with you to define your goals—whether it’s increasing brand awareness, driving website traffic, or improving customer engagement. They’ll also identify your target audience, research competitors, and outline a content plan tailored to your industry. A professional strategist will keep up with the latest social trends and platform updates, ensuring that your social media presence remains relevant and effective in a rapidly changing digital landscape.
Below is a list of topics generally covered:
- Campaign type: e.g. persuasive
- Campaign objectives
- Target audience
- Key messages
- Content pillars
- Content look and feel
- Distribution channels
- Measurement & Analytics
- Feedback loop
- Iteration and improvement
Once the strategy is in place, social media management comes into play. This service involves the day-to-day handling of your social media accounts, including scheduling posts, engaging with your audience, monitoring analytics, and ensuring consistent communication. A social media manager will take over the operational tasks, freeing you from the stress of juggling multiple platforms. They’ll respond to comments, messages, and reviews (if you want them to), helping to build a positive relationship with your followers. The goal is to keep your audience engaged, maintain a consistent posting schedule, and adapt the strategy based on real-time data and insights. This service is ideal for businesses looking to maintain an active presence without the hassle of managing it themselves.
Content is king! Without quality, engaging content, even the best strategy will fall flat. Outsourcing content creation to an expert ensures that your brand’s visual and written content aligns with your goals and speaks to your audience. This includes creating compelling graphics, images, videos, and copy that resonate with your audience and encourage engagement. Content creators know how to craft posts that capture attention and drive interactions, often using professional tools for graphic design, video editing, and photography. This service is crucial for standing out in the feed and is essential for establishing a unique brand identity.
Social media advertising in Adelaide is a powerful way to reach a broader, targeted audience quickly. When you outsource social media advertising, you’re tapping into the expertise of professionals who know how to design and run campaigns that deliver results. This service includes setting up paid ads on platforms like Facebook, Instagram, LinkedIn, and Twitter. Experts will handle everything from selecting the right ad format to refining your audience targeting and optimising the campaign based on performance metrics. They’ll monitor your budget, adjust bids, and fine-tune the ads to ensure you get the best return on investment. Advertising on social media requires a combination of creative strategy, analytical insight, and handing this over to an expert allows you to maximise the impact of your ad spend.
A few extra points:
1. Can you approve content before it is posted? Yes!
2. Should you continue to manage stories and engagement with your followers? You don't have to however we recommend it, this keeps you in touch with your audience and no one is better placed to be uploading short stories day to day than you and your team.
3. How much should you spend on advertising? It completely depends on you business, however we get great results with some customers with as little as $5 per day on a single platform.
At The Ground We Walk On, we find stories and bring them to life. Contact us today to see how we can help with your Adelaide based Social Media Marketing and Management.
Angus Downer
Founder
If you would like help to identify and bringing your story to life, reach out for a chat.
Email: angus@thegroundwewalkon.com.au
LinkedIn: https://www.linkedin.com/in/angus-downer/
