The Visual Advantage: 4 reasons why videos are a powerful tool for companies with an environmental message

Videos have become one of the most powerful tools for businesses looking to share their message with the world. Not only do they convey a lot of information quickly and easily, but they also provide a way to connect with your audience on an emotional level. For businesses with an environmental message to tell, videos can be an especially powerful tool.

Here are four reasons why:

  1. Showing Authenticity: In today's digital age, consumers are becoming increasingly skeptical of advertising messages. They want to see proof that the products or services they are considering are actually environmentally-friendly. SOLUTION: Videos can help to build trust and credibility with the audience by showing the behind-the-scenes of the production process, featuring interviews with the company's founder or employees, or showing the company's involvement in environmental initiatives. 

  2. Educational Opportunities: Environmental issues and eco-friendly products can be complex and challenging to understand. SOLUTION: Videos can help to simplify complex topics and make them more accessible to the audience. For instance, businesses can use videos to explain the benefits of their products or services and how they are environmentally-friendly. They can also use videos to explain how their products are made or how they are recycled.

  3. Talent Acquisition: Videos can improve the hiring process by providing a more engaging and authentic way for candidates to learn about the company and its culture. According to a study by LinkedIn, companies that use video in their recruitment process receive 34% more applications, and candidates are 40% more likely to share the job posting with their network. SOLUTION: By creating videos that showcase your company's environmental initiatives and values, you can attract like-minded candidates who are passionate about sustainability and looking to work for a company that shares their values. 

  4. Videos are engaging: Videos are more engaging than other forms of content such as text or images. They allow businesses to tell a story and showcase their products or services in an engaging and interactive way. Videos can include visuals, sound effects, music, and animations that can capture the viewer's attention and create an emotional connection with the audience driving consumer engagement and brand loyalty.

Videos are a powerful tool for businesses that have an environmental service or message to tell. They allow you to convey complex information quickly and easily, connect with your audience emotionally, and inspire action. By creating videos that showcase your company's environmental initiatives or services, educate your audience, and demonstrate your authenticity, you can make a positive impact on the world and inspire others to do the same.

If you would like to discover how we can help you bring visual content to life, contact us for a chat.


The Ground We Walk On is a creative digital media agency. We amplify the impact of brands building a more sustainable future.